Hello Mentor EP8 | Bella Kuan on the Misconception of Influencer Marketing and Starting Handmade Heroes

“I work as a digital content creator and many people might think it’s not a real job or a profession.”

About the episode

As a digital content creator, Bella Kuan challenges misconceptions about influencer marketing and content creation, hoping to enlighten young people who want to give this line of career a go. She also looks back on how content creation has evolved from blog posts to Instagram.

Far from a one-trick pony, Bella also co-founded a proudly Malaysian organic skincare brand, Handmade Heroes. Entrepreneur to entrepreneur, Bella and Derek discuss the role of luck and timing in achieving success.

Getting to know Bella Kuan

Source: @bellakuan on Instagram

Isabella Wong, better known as Malaysian influencer Bella Kuan (@bellakuan), is a digital content creator. She creates content for all things lifestyle from travel, fitness, food and fashion. She also co-founded a local all-natural, vegan and cruelty-free skincare line called Handmade Heroes.

Bella carves out time from content creation and business to pursue martial arts, snowboarding, surfing and diving!

Hello Mentor is a podcast show that platforms raw discussions on career, ambition and success with inspiring individuals who are accomplished in their own rights.

Hello Mentor is hosted by Derek Toh, Founder and CEO of Hiredly.

Check out all our episodes on Spotify for your dose of inspiration and career advice from real people who have been there!